Windows 11 Pro (Retail) – Download and installation

Retail licence: After the installation, activate Windows with your transferable retail key.

Installing Windows 10 or Windows 11 Pro

In this guide you will learn for whom the Pro edition is really worthwhile, how it differs from Home and how to install Windows Pro properly – either as a complete clean installation or as an upgrade from Home. We also show you how to check the correct edition after installation and activate it properly with a valid licence.
Important: The installed edition must match your licence. A product key for Home will not activate Windows Pro and vice versa. Check carefully before purchase and before installation which edition your key unlocks.

Who is Windows Pro suitable for?

Windows Pro is the edition for professionals, the self-employed and small businesses. It is aimed at everyone who does not use their PC for private purposes only, but also needs additional features for security, management and remote access.

Pro is worthwhile above all if you need at least one of the following features:

  • BitLocker – the built-in drive encryption that protects your entire hard drive against unauthorised access (important for notebooks holding sensitive data).
  • Remote Desktop (RDP) – incoming remote access that lets you connect to this PC from outside. Home can only establish an outgoing connection; it cannot serve as the destination.
  • Joining a domain or Azure AD / Microsoft Entra ID – central sign-in and management in company networks.
  • Group Policy (gpedit.msc) – detailed settings for centrally configuring the system.
  • Hyper-V – Microsoft's built-in virtualisation for running virtual machines.

If you use the PC exclusively at home for browsing, Office, photos and games, Windows Home is usually entirely sufficient. You can switch to Pro at any time later on.

Home or Pro? The differences

The following table shows the most important differences between the two most common editions for private and business customers.

Feature Home Pro
Target group Private users Professionals, small companies
BitLocker drive encryption No (only basic device encryption on some devices) Ja
Remote Desktop (as host, incoming) No Ja
Domain join / Azure AD (Entra ID) No Ja
Group Policy (gpedit.msc) No Ja
Hyper-V (virtualisation) No Ja
Maximum memory (RAM) 128 GB 2 TB
Microsoft account during setup Generally required More flexible when setting up for companies/domains
Both editions offer the same core functionality, the same user interface and the same security updates. Pro mainly adds management, encryption and network features.

What you need

  • A bootable USB flash drive with the Windows installation media (at least 8 GB, its contents will be erased). Our guide on the Media Creation Tool shows you how to create one.
  • A valid Windows Pro licence (product key or digital licence) that matches the desired edition.
  • A PC that meets the system requirements. Windows 11 requires TPM 2.0 (a security chip) and Secure Boot, among other things – check this in advance with the PC Health Check.
  • A backup of all important files, because the partition is deleted during a clean installation.
  • A stable internet connection for updates and activation.

Before you start

You should tick off these points before the installation:

  • Back up all important files, photos and documents to an external hard drive or to cloud storage.
  • Have your licence key to hand and check that it is valid for Pro.
  • For Windows 11: enable TPM 2.0 and Secure Boot in the firmware (UEFI) – see the UEFI/BIOS guide.
  • Connect the power supply (on notebooks) so that the PC does not shut down during the installation.
  • Installation medium (USB stick) created and tested.
Caution: With a clean installation ("Custom: Install Windows only"), all data on the selected partition is irretrievably deleted. Be sure to create a complete backup beforehand.

Installing Windows Pro – step by step

1Boot from the USB stick

Insert the prepared USB stick and start the PC. Open your device's boot menu (the key varies from manufacturer to manufacturer, often F12, F9, Esc or Del – please check with the manufacturer) and select the USB stick in UEFI mode.

Boot menu
Windows Boot Manager
USB: SanDisk 3.2 Gen1
SATA: Samsung SSD 870
Onboard NIC (IPv4)
Boot menu with the USB flash drive selected in UEFI mode (example illustration)

2Select the language and region

Once the Windows setup has started, select the language, time and currency format and the keyboard layout, then click "Next" and afterwards "Install now".

Windows Setup
Installation language: German (Germany)
Time/currency format: German (Germany)
Keyboard: German
Next
Language selection in Windows Setup (example illustration)

3Select the edition (if prompted)

If no key is stored in the firmware, a list of the editions appears. Select Windows 10 Pro or Windows 11 Pro here. Make sure that you really select the Pro variant – an incorrectly chosen edition cannot be changed later without a reinstallation.

Select operating system
Windows 11 Home
Windows 11 Pro
Windows 11 Education
Next
Edition selection with Windows 11 Pro highlighted (example illustration)

4Enter the product key or skip

Enter your valid Pro product key. Alternatively, you can select “I don't have a product key” and activate later from within the running system. In this case the edition is often determined by the selection made in the previous step.

Activate Windows
XXXXX-XXXXX-XXXXX-XXXXX-XXXXX
I don't have a product key Next
Input field for the Product Key (example illustration)

5Installation type: Custom

Select “Custom: Install Windows only” for a clean installation. “Upgrade” keeps your data and apps and is only available if you start the setup from within a running Windows.

Installation type
Upgrade: Keep files, settings and apps
Custom: Install Windows only
Choosing between Custom and Upgrade (example illustration)

6Select the partition and install

Select the target partition. For a completely clean installation you can delete all existing partitions and select the unallocated space – Windows creates the necessary partitions automatically (GPT). Click "Next" to copy the files. The PC restarts several times.

Where do you want to install Windows?
Drive 0 Partition 1: System Reserved (100 MB)
Drive 0 Unallocated Space (476 GB)
Next
Partition selection in the setup (example illustration)

7Complete the initial setup

Follow the initial setup (OOBE): region, keyboard, network and account. Once completed, you land on the Windows Pro desktop.

Windows 11 Pro
Setup complete – loading desktop
Taskbar and Start menu ready
Windows Update is searching for drivers
Windows desktop after completed setup (example illustration)

Switching from Home to Pro

If Windows Home is already running on your PC, you do not need to reinstall. You can upgrade the edition directly without losing your data and programs:

  • Open Settings → System → Activation.
  • Choose "Upgrade your edition of Windows" or "Change product key" and enter a valid Pro key.
  • Windows performs the upgrade to Pro and restarts. Your files and installed apps are kept.
Tip: For the upgrade you need your own valid Pro licence. The Home key does not remain valid for Pro – these are two different editions.

Common problems

The PC automatically installs Home instead of Pro

Many branded PCs have an OEM key permanently stored in the firmware (in the so-called ACPI-MSDM table). Windows Setup reads this key and selects the edition automatically – the edition selection screen then often does not appear at all. If a Home key is stored there, the PC automatically installs Home even though you want Pro.

Solution: You can first install Windows and then upgrade to Pro with a valid Pro key via Settings → System → Activation, as described above. This replaces the embedded Home activation with your Pro licence.

“This PC can’t run Windows 11”

This message appears if the CPU is not supported, if TPM 2.0 or Secure Boot are disabled, or if there is too little RAM/storage available. Enable TPM and Secure Boot in the firmware and check the PC with the PC Health Check.

Error regarding the GPT partition style

If a message appears stating that installation is not possible on this drive (GPT partition style), boot the USB stick in UEFI mode. Alternatively, delete all partitions in the custom installation and select the unallocated space – Windows will then format it as GPT automatically.

Product key is not accepted

A very common reason: the installed edition does not match the key. A Home key normally does not activate Pro – and vice versa. Make sure you have installed a Pro edition if you are using a Pro key. On OEM devices, activation often takes place via the firmware key or the digital licence.

After the installation & checking the edition

After the first start, you should check a few things:

  • Check the edition: Open Settings → System → About. Under “Windows specifications” the edition must be shown as “Windows 10 Pro” or “Windows 11 Pro”.
  • Open Windows Update and install all available updates.
  • Check for missing drivers (Device Manager) and download them from the manufacturer if required.
  • Check the activation status (see the next section).
Settings → System → About
Edition: Windows 11 Pro
Windows is activated with a digital licence
Settings, System, About showing “Windows 11 Pro” (example illustration)

Activation

Check the activation status under Settings → System → Activation. There you can see whether Windows is activated with a valid licence. Two principles are important here:

  • The installed edition must match the licence. A Pro key only activates Pro, a Home key only Home.
  • Only use a valid, legitimately obtained licence. Bypassing activation, generic keys or unofficial tools are not permitted and are not described here.
A licence does not solve hardware problems. If your PC does not meet the Windows 11 requirements, even the best key will not help – in that case, check the hardware first.

Frequently asked questions (FAQ)

Can I upgrade Home to Pro later?
Yes. Go to Settings, System, Activation and enter a valid Pro key there. The upgrade is performed without data loss; your files and programs are retained.
Why does my PC automatically install Home even though I want Pro?
Because an OEM key for Home is stored in the firmware. Windows Setup reads it and selects the edition automatically. Install Windows and then upgrade to Pro in the settings using a valid Pro key.
Does my Home key also activate Windows Pro?
No. Home and Pro are different editions. A Home key normally does not activate Pro. For Pro you need your own valid Pro licence.
How can I see which edition is installed?
Open Settings, System, About. Under Windows specifications you will find the exact edition, for example Windows 11 Pro.
Do I need Pro for normal home use?
As a rule, no. Home is enough for browsing, Office, photos and games. Pro is worthwhile if you need BitLocker, Remote Desktop hosting, domain join, Group Policy or Hyper-V.
Do I have to reinstall in order to switch to Pro?
No. Switching from Home to Pro is done via the activation settings without reinstalling. Your data is retained. A reinstallation is only necessary for a clean setup.
What do I do if the Product Key is not accepted?
Check whether the installed edition matches the key. A Pro key works only with a Pro installation. On OEM devices, activation often takes place via the firmware key or the digital licence.

Matching licences

Do you need a valid Windows Pro licence for your installation or upgrade? You will find suitable licences in our shop.

More guides

Overview: Installing Windows

The central guide through all installation steps and editions.

Install Windows Home

The right guide if Home is enough for you.

Windows 11 with the Media Creation Tool

Create a bootable USB stick and install Windows 11.

Fixing installation errors

Solutions for the most common errors during the Windows installation.

Sources

Last updated: July 2026

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